Hayley is a 20+ year marketing professional and the founder of Marketing On Purpose, a training company for small businesses. Her mission is to help businesses stand out, build revenue, and to create a positive impact in their communities and beyond. Hayley has helped over 100 local business owners create their unique voice and brand-worth-loving. In the Spring of 2022, she will help even more business owners with the release of her first book.
Throughout her career, she has been at the heart of many beloved brands, including Canadian favorites Moose Light, Alexander Keith's, and Swiss Chalet. She's launched several brands and line extensions, re-positioned brands, localized international brands, and managed hundreds of promotions as well as multiple TV, radio, online, email, loyalty, and traditional media campaigns.